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5 ways to increase your web traffic
Everyone wants more website traffic, it’s why they exist! What good is a beautifully designed landing page if absolutely no one is landing there? In this blog, we look at 5 ways to increase your website traffic through paid and organic methods.
Perform keyword research
Always include relevant keywords in your content. Keywords should be used naturally, not stuffed into the content so much that it’s virtually unreadable. It’s important to use keywords throughout your website, not forgetting the important technical places like the meta description, the page title, the URL slug and headers.
To conduct keyword research, you can use some handy online tools like Moz or SEMrush. These sites show what keywords your competitors are using, how often people search for those keywords, related keywords and other absolutely crucial information to help you create a successful keyword strategy.
Enlisting the help of a professional marketing agency is also an option, as they can offer valuable insights and perform site audits to identify issues that may be keeping your site from ranking in search engines.
Keep active on social media
Social media is one of the main ways of attracting visitors to your website. After all, how many times have you checked out a new brand’s social pages before its actual website? Here are some ways social media should be utilised to increase your website traffic;
● Post content (blogs, downloadables, videos etc) across your social platforms, not just on your website.
● Interact with your followers by regularly replying to them, reposting their content or tagging them.
● Use relevant hashtags. Use sites like best-hashtags.com for help on what’s trending in your industry.
● Update the link in your bio regularly to promote new content
● Interact with your followers by regularly replying to them, reposting their content or tagging them.
● Use relevant hashtags. Use sites like best-hashtags.com for help on what’s trending in your industry.
● Update the link in your bio regularly to promote new content
Send email campaigns to increase your website traffic
Sending regular email campaigns in the form of newsletters is an effective way to increase traffic to your website. It’s best to include enticing information from the main content in the subject line and in the body of the email. Remember to insert links to your actual website, whether it’s through a blog link, a contact form link, or a link to a downloadable resource.
Top tip: Make sure your email campaigns are mobile-friendly. Links should be easy to see since 46% of all email opens are done on mobile.
Create memorable content
It’s not enough to just post content, whether this is through social media or email campaigns. You need to cut through the industry noise and stand out from the crowd! Useful, memorable content is a great way to increase your website traffic.
People use Google to find specific answers to their questions, and your content should be there to provide clear and concise answers. Did you know, small businesses that regularly blog receive 126% more lead growth than businesses that do not blog?
The bottom line is, if you genuinely care about the content you produce, post regularly and research what your target audience wants to know, your web traffic should naturally start to improve.
Create a helpful resource
Offering your prospective customers something useful is a great way to drive more traffic. For example, you could create a ‘how to’ guide for common questions asked within your industry.
Don’t forget everything we’ve mentioned above though, it’s not enough to just post the resource to your website and hope people stumble across it. Share it across your social media to create a buzz, send out an email campaign with a link to the downloadable on your website… you know the drill!
Increase your website traffic the easy way
Does this all sound great but you just don’t have the time? Don’t worry, that’s where we come in! The team here at Ame have the relevant industry knowledge needed to take control of all the channels we mentioned above to help your website traffic grow.
If you want to know more about how we can help, please get in touch by calling 07398 741 118 or get in touch here.
This year has been remarkable in so many ways that it makes next year feel even more exciting. We have had many great moments, such as winning awards, getting 5* reviews, going on a digital magazine, and helping new industries such as schools and sports and new start-ups, whilst having 4 new partnerships and suppliers to help bring better results to our clients. This has allowed us to set up a great start to 2025, and we believe there is so much more to come. We are working on some innovative targets, which we hope to share in the new year, so watch this space! Having said this, we couldn't have achieved any of this without our clients and staff, and we thank everyone from the bottom of our hearts. Bring on 2025!!
We are pleased to announce that we have won the title of Marketing Consultancy Firm of the Year 2024 - London. We take pride in our efforts to help our clients achieve the best possible results. The feedback we have received from all our clients has been absolutely fantastic, and we cannot thank them enough. Our founder and CEO, Joe, received the following confirmation: Hi Joe, We just wanted to make sure you have received the emails regarding Explore Marketing’s success within this year’s Media Innovator Awards 2024 hosted by Innovation in business. Following on from your recent nomination, we've now completed our research stage and finalised the results. It gives me great pleasure to inform you that Explore Marketing has been awarded this year: Marketing Consultancy Firm of the Year 2024 - London
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